It’s fine to say aspartame is safe — but not to obscure that you’re being paid to do it. | Photo by Long Wei/VCG via Getty Images
The first rule of sponsored content: You have to tell people it was paid for.
Today, the Federal Trade Commission publicly admonished over a dozen health influencers for publishing videos on TikTok and Instagram about sugar and the artificial sweetener aspartame without disclosing that the posts were paid for by the American Beverage Association an...
