The FTC’s fake review crackdown begins this fall

Photo collage showing error messages over Congress. Image: Cath Virginia / The Verge

The Federal Trade Commission has announced a final rule banning companies from creating or selling fake reviews, including AI-generated ones. Once it goes into effect, the FTC can take action against companies that violate the policy.

The new rule could help address AI-generated reviews that pop up on sites across the web, including Amazon. Here are the types of deceptive practices the

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