When HBO Max and Discovery Plus merge into a single app next spring, the new platform will simply be called “Max.” That’s according to a report from CNBC, which notes that while a final decision hasn’t been made, Max “is the likely choice” and is being vetted by Warner Bros. Discovery’s legal team. The lawyers are also mulling over other potential names, according to the report, and the combined streaming service has been given the codename “BEAM” internally.
The reas...