The ad market is recovering

Ads are the lifeblood of big tech. When the ad market slows as it did last year, companies like Alphabet, Meta, Amazon and even Microsoft suffer.

Tech’s biggest businesses have endured a conservative advertising landscape in recent quarters as companies look to conserve cash in this difficult environment characterized by economic uncertainty and high interest rates. However, new data from a number of tech businesses indicates that the ad market is recovering, partly due to AI.


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