How many paying customers do you have, and how long are they locked in?
Annual recurring revenue (ARR) has always been a key metric, but with valuations down across the board and new money too tight to mention, it’s now a lodestar — especially for self-funded startups.
Hotjar CEO Mohannad Ali wrote an article for TC+ laying out four principles from his bootstrapped company’s product-led growth strategy that helped them “move quickly and pivot regularly.”
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Early-stage startups often feel the need to go big or go home when it comes to marketing, but “you’ll need to create your own demand to get the ball rolling,” says Ali...
