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There’s no magic formula for creating a winning pitch deck, which is why most of the articles we run on this topic continually emphasize the fundamentals.

Venture capitalists are like judges at a gymnastics competition: each pitch will be assessed for its technical quality and difficulty, but execution and artistry is just as important.

If your deck doesn’t give prospective investors a clear idea of how you will put their money to work, you might leave their office with a logo water bottle, but you are not going home with a term sheet.


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Despite its simple purpose, the Ask slide is “almost universally a struggle to get right,” says Haje Jan Kamps, who reviews five reasons why foun...

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