In an era when no one worried too much about IT spending, startups leaned into the bottom-up sales approach and driving product-led growth.
But that was then, and this is now.
“It’s too soon to pronounce bottoms-up dead, but it’s looking pretty moribund,” according to Battery Ventures’ State of Cloud Software Spending Report, which surveyed 100 CIOs, CTOs and “other large tech buyers” who “represent $30 billion in annual technology spending.”
The report shows that contract approval times are slowing down as “CXOs are tightening restrictions on self-procurement, even in the dev/test environment.”
Thanks for reading TC+ this week!
Walter Thompson
Editorial Manager, TechCrunch+
@yourprotagonist
