I try to keep things fresh, so I was dismayed to realize that I’d used the word “downturn” in two different headlines this morning.
Despite the quickening pace of layoffs, there is some good news for SaaS startups: 70% of SMBs plan to increase IT spending in 2023, and the procurement process is getting faster.
According to Caroline Hogan, senior director of vendor marketing at Gartner Digital Markets, this means companies can boost growth and revenue just by studying buyer decision patterns.
“At the awareness stage, businesses are looking to solve a problem or challenge using technology,” writes Hogan.
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