Annual recurring revenue is a critical health metric for any subscription-based business.
Calculating ARR is easy, but it’s a hard number to budge, as it’s a direct reflection of how well a startup is doing in terms of product-market fit.
In his latest column, Sales Kiwi co-founder and TC+ contributor Jonathan Martinez shared five essential takeaways that he learned along the way to reaching $1M ARR. Lesson one?
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“I never tested more than two paid channels at a time, which is how I was ultimately able to unlock acquisition for my team,” writes Jonathan.
“This applies for all forms of growth, so if you’re trying to unlock li...
