Landing pages are one of the first places startups go to run experiments and refine their messaging, but if you aren’t constantly iterating, you’re leaving money on the table
In his latest column, growth marketing expert Jonathan Martinez identifies multiple conversion rate optimization (CRO) experiments and explains how “to streamline efforts so you can… have a consistent measuring methodology.”
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Here’s the testing framework he uses:
- Create a list of hypotheses.
- Implement a stack-ranking methodology.
- Establish a primary metric for each experiment.
- Set up a baseline method to determine ...
