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Will your startup go public and grab a giant slice of your market, or is it a value-add that will be gobbled up by a hard-charging unicorn?

“When you can’t quite make it to product-market fit, there’s a third choice that too many entrepreneurs, and their investors, overlook: selling out,” says Kittu Kolluri, founder and managing director of Neotribe Ventures.


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In this article aimed at early-stage founders, Kolluri shares a detailed framework with timelines that can help determine whether it’s time to look for a buyer or keep reaching for the stars.

“How can you choose? While it isn’t a trivial decis...

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