Building a durable growth funnel doesn’t just scale your business: it also signals to investors that a team can move directionally, which is a major confidence builder.
“Acquisition, activation and retention are critical,” writes Jonathan Martinez, TC+’s in-house growth expert. “While referral and monetization are also quite important, they won’t make or break a startup.”
He says early-stage teams should push well beyond “vanity metrics” like click-throughs and conversions to develop advanced metrics that are specific to the business they’re building.
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For this article, he broke down onboarding and activation processes at several startu...
