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Most founders won’t realize that they’re on the wrong track until it’s too late.

That’s because failure is something many entrepreneurs can only perceive in hindsight: the day-to-day work of building a startup requires a high degree of confidence — and for some, denial.

Quoting the movie “Grosse Pointe Blank,” perhaps this column by Haje Jan Kamps will be “a swift, spiritual kick to the head that alters your reality forever.”


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In his experience, there are three reasons why some startups will never get a thumbs-up from a investor:

  • the market is too small;
  • the team is not good enough;
  • the plan doesn’t make sense.
  • ...
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