If your marketing plan doesn’t include TikTok, YouTube Shorts, or Instagram Reels, well, can you really call it a marketing plan?
Video content is vital for driving early engagement, which is why growth expert Jonathan Martinez (formerly of Postmates, Uber and Chime) shares four tactics for getting started:
- Leverage creator marketplaces
- Produce short-form videos
- Build lasting creator relationships
- Cross-pollinate your videos
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“If you’re entering 2023 without a video content plan for your startup, you will be missing out on a significant resource for creating brand awareness and reaching more c...
