Due to a phenomenon called semantic satiation, if you repeat a word or phrase too frequently, it can sometimes lose all meaning.
That’s what happened to “unicorn:” We wore it out like a pair of sneakers that leak in the rain but are too comfortable to part with.
In fact, most of the startups in CB Insights’ unicorn index are on the bubble and “are actually hovering right at the $1 billion mark,” reports Rebecca Szkutak.
“How many of these will stay unicorns through this calendar year?” Out of 35 investors she surveyed, “the vast majority felt the herd has likely already been winnowed,” she found.
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“It’s n...
