Businesses often encounter challenges in configuring their customer relationship management (CRM) platforms, whether because of requirements specific to their organization or industry or a lack of institutional technical knowledge. In the worst case, the consequences can be severe. A 2021 survey from CRM software vendor SugarCRM found that 50% of companies don’t know how to access customer data across their marketing, sales and service systems, while 53% said the administrative burdens of their CRM software causes friction for their sales team.
Aiming to lighten the development load around Salesforce’s ecosystem in particular, Sweep today emerged from stealth with a no-code toolkit for buil...
