Substack wants to make itself a better place for readers, not just writers

An illustration of Substack’s logo. Illustration by The Verge

Substack wants to make the platform a better place for readers and will be adding features to its reading apps so that they “feel increasingly useful and fun,” co-founders Chris Best, Hamish McKenzie, and Jairaj Sethi said in a post on Thursday. Substack is perhaps best known as a place for writers to build newsletter audiences and make a living from their work, but the co-founders spelled out a vision for how Substack itself can be a better place to actually read things as well.

“The internet revolutionized reading, but instead of a utopia, it has delivered a mess,” the co-founders said. “The main places where we read online today are...

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