Substack announced today that it’s introducing a new Notes feature that is designed to let users share posts, quotes, comments, images, links and ideas. Notes shared on the platform are displayed in a dedicated short-form feed that looks a lot like Twitter. Once you share a note, it’s essentially like posting a Tweet. Each note displays a like count and comment count. There’s also the option to “restack,” or retweet, a post.
The company seems to agree that the new feature looks similar to Twitter, as Substack noted in its announcement post that Notes “may look like familiar social media feeds.” However, Substack argues that Notes differs from traditional social media feeds because it doesn’t run on ads.
“The lifeblood of an ad-based social media feed is attention,” the company wrote in a blog post. “By contrast, the lifeblood of a subscription network is the money paid to people who are doing great work within it. Here, people get rewarded for respecting the trust a...
