Strava knows its messy price hike is confusing

The Galaxy Watch 5 screen showing third-party apps like Google Assistant, Spotify, Strava and Calm Strava, an official price chart would be nice. | Photo by Amelia Holowaty Krales / The Verge

No one likes price hikes, but Strava’s messy rollout has left many customers wondering what’s happening to their subscription. Here’s what’s actually happening: the company is raising prices for the first time in more than a decade, and the new price everyone pays depends on the region they live in, whether they are a monthly or annual subscriber, and whether they purchased their subscription prior to November 23rd, 2022. (Customers who subscribed after that date aren’t affected.) But Strava didn’t make this easy to understand.

As spotted by sports blog...

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