Strava, the activity tracking and social community platform used by more than 100 million people globally, has acquired Fatmap, a European company that’s building a high-resolution 3D global map platform for the great outdoors. Terms of the deal were not disclosed.
Founded in 2009, Strava has emerged as one of the preeminent activity tracking services, proving particularly popular in the cycling and running fraternities which use the Strava app to plot routes, converse with fellow athletes, and record all their action for posterity via GPS. The company has increasingly been targeting hikers too, and last year it launched a new trail sports and routes option aimed at walkers, mountain bikers, and trail runners.
Fatmap, for its part, was founded a decade ago, with Read Entire Article
