Stellantis is launching a new business unit dedicated to turning all that vehicle data into marketable products — and revenue.
The business unit called Mobilisights, which was announced Thursday at CES 2023 in Las Vegas, is a key piece of the global automaker’s bid to generate 20 billion euro in annual revenue from software-related services by the end of the decade.
The intent is to grow the company’s data-as-a-service business by developing and licensing products, applications and services. Those Mobilisights products will be sold to private enterprises, public-sector utilities, education and research institutions, according to Stellantis.
The idea is to take data generated by its millions of connected vehicles (including information generated from sensors on its cars, trucks and SUVs) and turn it into applications and services that customers might want. For in...
