At Spotify’s Stream On event today in L.A., the company introduced a significant redesign of its app, which capitalizes on its investments in personalization technology while also adopting a similar short-form video feed as the one popularized by TikTok. In the updated Spotify mobile app, users and subscribers will gain access to a handful of new features, including the vertically scrolling “discovery” feeds, a new “Smart Shuffle” mode for playlist recommendations, a new podcast autoplay feature, and more.
Some features, like Smart Shuffle, will only be available to subscribers, while others — like the new TikTok-inspired feeds — will roll out to everyone. However, the features’ availability will reach some markets before others and will arrive at different intervals.
