Spotify now has 515 million monthly active users (MAUs), representing a 5% increase on the previous quarter and 22% increase on the corresponding period last year.
This is the first time Spotify has claimed a user base in excess of half-a-billion users, with 210 million premium subscribers and 317 million on the ad-supported plan, representing a ratio of 40% paid-to-free listeners.
What’s perhaps notable here is that this ratio seems to be falling. For comparison, Spotify’s premium subscribers constituted 46% of its overall user base in 2019, falling to 45% in 2020, 44% in 2021, and 43% Read Entire Article
