Spotify today is introducing new technology that will give radio broadcasters the ability to turn their existing audio content into podcasts, or what it’s calling “broadcast-to-podcast.” Based on IP Spotify acquired in late 2021 from an Australia-based podcast tech company Whooshkaa, the feature set will be integrated into Spotify’s enterprise podcast tech platform Megaphone, where it’s already being used by Fox Audio Network and other clients.
The streamer explains the technology enables broadcasters to reach new audiences amid the shift to streaming audio, which may now be impacting their listenership. According to data from an Edison Research report for Q3 2022, the time spent listen...
