Following Apple’s announcement of podcast creator tools for subscriptions on Monday, Spotify today also introduced its own latest developments in terms of features aimed at podcasters. Included among the changes are customization tools for podcast show pages, new impression analytics, tools to edit podcast previews, an expansion of automated ads, and a new Spotify Audience Network Performance Dashboard for Megaphone enterprise publishers.
Plus, Spotify is making some small changes to its app to improve podcast discovery by consumers using its streaming app. This includes the addition of auto-generated tags that let listeners jump to the search results for any given creator. By clicking these tags, it will be easier for a listener to find all the content from a creator or a show guest across all of Spotify.
The updates were ...
