Spotify debuts “Niche Mixes” you can build based on description alone

Spotify launched a new feature today called Niche Mixes that lets you create your own personalized mixes based on just a few words of description in the Search tab. For instance, you could type in an “activity, vibe or aesthetic,” the company notes, then append the word “mix” to generate the custom playlist. This new feature is available to all free and premium users in English starting today.

The company describes this feature as “a set of personalized playlists that combines all that our Mixes offer in a playful way.”

“We’re giving listeners access to tens of thousands of Mixes unique to them based on, well, almost anything they can think of,” Spotify said in a blog post.

The feature ...

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