Snap today offered an update on its AR Enterprise Services (ARES), the company’s recently announced initiative focused on providing AR tools and expertise to businesses who want to leverage Snapchat’s technology in their own websites and apps. At its Partner Summit on Wednesday, the company showed partners its Shopping Suite, which includes features like AR Try-On and 3D product viewing, among other things, and announced a new offering called AR Mirrors that aims to bring AR tech to physical screens in the real world.
Coca-Cola is using the tech to make an AR-enabled vending machine and other retailers, including Men’s Warehouse and Nike, have tested the product, Snap said, noting the tech would now become part of ARES.
The company first detailed its Shopping Suite during Read Entire Article
