Snapchat has more than 2 million paid subscribers on its Snapchat+ program, the company said during its latest earnings report. Snap noted that the paid plan, which costs $3.99 a month, is a part of “diversifying” its revenue pipelines.
The social network first launched Snapchat+ in June 2022 in countries like the US, Canada, the UK, France, Germany, Australia, New Zealand, and the United Arab Emirates. Later, it expanded the subscription service to India, Kuwait, Qatar, Oman, Bahrain, Egypt, Israel, Denmark Norway, and the Netherlands.
Snap was able to attract a million subscribers within 60 days of introducing Snapchat+. So comparatively...