Snapchat is rolling out additional features to help creators get noticed and make a living.
Over a year ago, the platform piloted a program that allowed select creators to earn a share of revenue from ads that appear between their Stories posts. Now, creators who have at least 50,000 followers and 25 million monthly Snap views are eligible to enroll in the program, so long as they post at least ten Stories per month.
Ad revenue share has proven one of the most sustainable models for platforms to pay creators, since potential earnings are not limited by the bounds of a creator fund. But it has proven difficult to share ad revenue on short form video platforms like TikTok; YouTube Shorts has begun Read Entire Article
