While working at Google, Wade Norris wanted to create a project that could positively impact people’s lives. He co-founded Google Lens, Google’s computer vision-powered app that brings up information related to the objects it identifies. But it didn’t quite scratch the itch.
So several years ago, Norris teamed up with Scott Baron, a systems engineer in the aerospace industry, to launch a health-focused startup called SnapCalorie. SnapCalorie, powered by AI, attempts to get an accurate calorie count and macronutrient breakdown of a meal from a single photo taken with a smartphone.
This month, SnapCalorie raised $2 million in funding from investors including Accel, Index Ventures, former CrossFit CEO Eric Roza and Y Combinator. The company previously raised $125,000 from unidentified investors in a pre-seed round.
“Human beings are terrible at visually estimating the portion size of a plate of food,” Norris s...
