Snap is expanding its partnership with events company Live Nation to bring AR-focused features to 16 new music festivals. These features include custom AR lenses, partnerships with artists for unique experiences, and using AR with 3D Maps of the venue to guide users to different stages.
The company first inked a multi-year deal with Live Nation last April to “elevate performances beyond stages and screens.” This also included using Snap’s AR-try-on tech to try different festival-specific merchandise.
Snap announced at Snap Partner Summit today that the expansion will bring AR experiences to festivals like Lollapalooza Paris and the Reading Festival in the UK.
Here is the full list of festivals:
- Beyond Wonderland Southern California (San Bernardino, CA)
- Electric Daisy Carnival (Las Vegas, NV)
- Creamfields South (Hylands Park, UK)
