Snap has introduced ray tracing technology to its AR Lens Studio for developers around the world, the company announced on Wednesday. Ray tracing is a technical capability that allows for realistic renderings of light and shine on AR artifacts. Snap has partnered with Tiffany & Co to launch the first Lens built with ray tracing. The Lens lets users try-on Tiffany Lock bracelets using AR and purchase them directly within the app.
The company notes that it’s the first to offer ray tracing capabilities on mobile at this scale. Ray tracing technology is typically incorporated into offline applications, such as console games, but Snap is now bringing the ultra-realistic quality to mobile.
Ray tracing simulates the way light behaves in the physical world by using an algorithm to trace the path a beam of light would take in the real wor...
