At the Snap Partner Summit, one thing is clear: the company is pulling out all the stops to woo its Gen Z userbase and keep them on the platform. Like literally every other social media app, Snapchat responded to the pressure of TikTok’s massive growth by rolling out its own short form video feed and creator program. But as U.S. legislators debate a full ban on the TikTok app, it’s no surprise that the ban would be a boon for companies like Snap and Meta, who seem to be most threatened by TikTok’s popularity.
When journalist Kara Swisher asked Snap CEO Evan Spiegel if he thinks there should be a TikTok ban, he replied, “We’d love that.” The crowd responded to the bold comment with cheers and whoops — hey, at least Spiegel is being honest.
But Spiegel also acknowledged the dangerous precedent for ot...
