In 2012, after moving to the Bay Area, Ashton Braun set out to build a platform that could solve some of the inefficiencies in food and agricultural supply chains. He experienced these inefficiencies firsthand while working as a commodities trader in Singapore, where he saw businesses struggle to overcome the asymmetry of the supply- and demand-side communications.
“The communication challenges were a result of the self-sensitivity of perishable inventories,” Braun told TechCrunch in an email interview. “Removing friction and risk between two businesses transacting in the supply chain was a major problem, and was a primary barrier for a business’s growth. Payment risk and access to working capital was a driving factor behind a business’s ability to build strong relationships or new relationships within the supply chain.”
Braun put his idea on hold for a few years to help a friend, Adam Smith, build the generative coding startup Read Entire Article
