Shopify, like countless other Big Tech brands, is leaning into generative AI.
At its bi-annual Editions conference, the ecommerce company announced an expanded set of features under Shopify Magic, Shopify’s catchall brand for generative AI.
As of today, Shopify Magic can provide answers to merchants’ customers tailored to their conversation histories and store policies, and generate blog post, product descriptions and marketing email content. And, via a new chatbot-like AI tool called Sidekick, Shopify can understand and interpret questions or prompts related to business decision making.
“We believe it’s our responsibility to keep the businesses we power on the cutting edge of technology,” Miqdad Jaffer, Shopify’s head of product for AI, told TechCrunch in an email interview. “There’s still so much untapped potential for AI and entrepreneurs, and we’re deeply committed to making the power of AI accessible to businesses of all sizes.”
Jaffer explained t...
