After selling their hospitality tech startup, Teranga, in 2018, Senegalese brothers Moustapha and Alioune Ndoye ventured into the trucking business as they pondered their next move. However, it soon became clear to them that fleet management is a major challenge, and one that largely influences the level of profits to be made by truck-owners.
Some market research made them aware of the full extent of inefficiencies in the trucking business, which especially limited the earnings of owner-operators. And that is how their logistics tech startup, Chargel, was born.
“We realized that there were so many inefficiencies, and that the logistics sector in Senegal was so fragmented, but we felt that technology could help. So, we decided to be drivers for a few months to understand how the sector works, its re...
