In February 2020, Samsung planted its flag in the sand. Screen issues aside, the original Galaxy Fold was met with a mixed response. “Innovation for innovation’s sake” was a common refrain. The wildly expensive device arrived at just a hair under $2,000. People questioned whether anyone really needed to carry a tablet in their pocket. The device was big and bulky. And then there was the crease.
I won’t go so far as saying the company was definitively proven correct, but in 2023, things are certainly trending that way. According to Counterpoint, foldable shipments grew 64% y-o-y in Q1, hitting 2.5 million. It’s a drop in the bucket versus the overall market, but it’s a positive trend for a category many assumed was dead on arrival. It’s doubly...
