Roku devices are getting an upgrade. The company announced today a series of updates coming to its media streamers and TVs with the new version of its software, Roku OS 12. The updates, which will focus on areas like live TV and sports, among other things, will also be accompanied by a revamp of the Roku mobile app, which the company says will include a new home screen and other layout changes in addition to improved tools in areas like account management and photos.
The company also announced its new Roku-branded TVs are now on sale exclusively with Best Buy.
The software updates are aimed at helping Roku better compete with rivals — particularly in the area of live TV, which is becoming a key selling point for customers who are overwhelmed with paid streaming subscriptions and are looking for alternatives. FAST channels (free ad-supported streaming TV), and services that provide access to free content, are increasingly popular.
Roku currently includes a sel...
