Roblox is adding two new ways for people who spend time in its virtual worlds to find old friends and make new ones.
The company announced Friday that it would introduce a contact importer and friend recommendations, two new features designed to connect existing users to each other and to bring new players into its experiences.
The features have long been the the norm elsewhere, but most things about Roblox work quite a bit differently from other social networks and more traditional online games. For one, Roblox serves a much younger demographic, including tens of millions of kids under the age of 13 who use the app on a daily basis. Young users age 13 to 18 comprise another massive chunk of the company’s user base and Roblox is making efforts to retain that age group and build around the...
