Riot and Coke think they figured out what leveling up tastes like

Key art of a half gold half ice-blue can of Coca-Cola that has text saying Ultimate Coca-Cola Zero Sugar Creations from a collaboration between Coca-Cola and Riot Games Coca-Cola / Riot Games

Coca-Cola has come up with a way for you to level up in real life. In a collaboration with Riot Games and in celebration of League of Legends, the two companies have developed a soft drink that they claim is what experience points taste like.

(Author’s note: there are many different words people across the world use for soft drinks. As an American, specifically a Midwestern American, I will henceforth use what I know as the word’s one true morphology: pop.)

Coke is calling the drink Ultimate Zero Sugar and, star...

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