In today’s job market, where highly skilled workers are scarce and specialized skills are in high demand, employers are facing the challenge of filling job positions. This situation has sparked intense competition — often referred to as the “war for talent” — among companies to attract and keep the best employees. To stand out in this battle for new talent, organizations have to appeal to job seekers. One way of doing this is for employers to effectively communicate their ethical values to outsiders. This is key because the younger generation of workers values social responsibility, transparency and ethical behaviour from…
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