Rad Power Bikes is focused on popularizing electric utility bikes for the consumer market. The company launched its next generation RadRunner 3 Plus e-bike Wednesday alongside a host of new cargo accessories that will make it easier for riders to cart along pets or haul groceries as they ride.
It’s all part of Rad’s mission to convert would-be drivers to bike riders. Rad Power doesn’t target the avid cycler who rides a fixie in Brooklyn with a chain around his waist. The company is looking at suburbanites, families and older folk — the people who are comfortable in their SUVs but want to find more sustainable modes of transportation. Rad’s answer is to make mode switching easier, not only with a sturdy, fat tired e-bike at an affordable price, but also with plenty of accessories that will help riders do more on their bikes without sacrificing quality of life.
