Procreate’s anti-AI pledge attracts praise from digital creatives

The Procreate logo against a pink and yellow backdrop. Procreate CEO James Cuda has made his distaste for generative AI known. | Image: Procreate

Many Procreate users can breathe a sigh of relief now that the popular iPad illustration app has taken a definitive stance against generative AI. “We’re not going to be introducing any generative AI into our products,” Procreate CEO James Cuda said in a video posted to X. “I don’t like what’s happening to the industry, and I don’t like what it’s doing to artists.”

The creative community’s ire toward generative AI is driven by two...

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