We all know the importance of good oral hygiene (you do brush twice a day, don’t you?), but despite its obvious impact on our mouths as well as our overall health, there hasn’t been a whole heap of innovation when it comes to teeth. We brush. We floss. We use interdental tools. We use mouthwash. Proclaim is hoping to change that with its Custom-Jet Oral Health System, and it just raised $15 million in Series B funding to help bring it to the world.
“Oral care has not fundamentally changed beyond brushes, picks and manually flossing with string (or water) in centuries,” said Heberto Calves, Proclaim’s CEO, when speaking to TechCrunch. “We’re changing all that in a big way.”
Proclaim’s Custom-Jet Oral Health System looks a bit like a SCUBA diver’s mouthpiece, but instead of being hooked up to an air tank, it’s connected to a “hydro station” so that it can pulse 60 ...
