Privacy assistant Jumbo tears down its paywall

Jumbo, an app that lets you control your privacy on the web, is hitting the reset button — sort of. While the company is still focused on privacy and security, users can now download and use all features for free as the premium subscription is gone. In addition to this pricing update, Jumbo’s newest version now includes free identity theft insurance for people based in the U.S.

“Something we didn’t anticipate and that we’re tying to fix today is that a paid product creates an important barrier to entry,” Jumbo founder and CEO Pierre Valade told me. Valade previously founded Sunrise, a popular calendar app that was acquired by Microsoft.

Jumbo’s flagship feature is a dashboard that lets you control your privacy settings across various online services. You can use the app to connect to your Facebook, LinkedIn or Instagram account and adjust privacy settings, such as the visibili...

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