Hardware startups are hard, the saying goes, but it isn’t always obvious why they are hard. One of the core challenges is that it has traditionally been hard to do agile hardware product development – even if you get everything ‘right,’ how do you know that people actually want one of the 20,000 gizmos you so lovingly manufactured? Prelaunch.com is an Armenian startup that has developed tools to help startup founders figure out what’s worth building – and just raised $1.5 million to further develop its product and services.
“My friend Stepan called me one day, showing off a product they had designed – Gawatt Emotions – that had just won a prestigious award. Excited with his recent success and its potential, Stepan took a leap of faith and bought the rights from the client. He wanted to create a stand-alone product and sell it himself, and he reached out to me to see if I...
