Polestar CEO doesn’t want the company’s first e-bike to be a ‘marketing stunt’

Polestar logo Image: Polestar

Polestar is making its own e-bike. In a recent interview with The Verge, Polestar CEO Thomas Ingenlath confirmed that the company was working on a battery-powered two-wheeler along with Sweden’s Allebike, with which it had previously worked on a Polestar-branded nonelectric mountain bike.

But that said, Ingenlath said he is cognizant of how it looks when a company that makes cars strays into the bike lane. “I always hated that marketing stunt of buying a bike and then just putting your brand on it,” Ingenlath said in an interview.

Ingenlath’s skepticism is warranted. Often, when ...

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