Plenty’s new wealth-building app targets couples blending finances

Relationships are complicated — however, thanks to some fintech companies, mingling the finances of these modern couples can be easy.

Plenty, a one-year-old company that helps couples discuss, manage and invest their money together, is the latest to launch its platform, focused on millennials who want access to wealth-building opportunities that take into account their relationship status.

Co-founders Emily Luk and Channing Allen met while working together at Even, which was acquired by One in 2022. They got engaged to each other in late 2021, and got the idea for Plenty as they looked for products to help them plan their finances together, Luk told TechCrunch.

Luk recalls finding options for growing wealth when you’re already wealthy, but when it came to people not in that category, she said options were limited for products that didn’t have high upfront fees or ones that provided poten...

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