Pixyle AI wants to make visual search more intuitive for online retailers

When Svetlana Kordumova was studying for her doctorate in AI and computer vision, she grew frustrated by the process of looking for items to buy online. Search results were often inaccurate, and she knew the tech she was learning could improve the experience. Pixyle AI was launched in 2019 to improve product discovery on e-commerce sites and today announced a €1 million seed round (about $1.05 million USD) from South Central Ventures.

The startup, which has offices in Amsterdam and North Macedonia, now works with over 20 clients, including Depop, Otrium and Minto. Over the past three years, it has tagged more than 250 million images and says its increased conversions for its retail customers by 10% on average.

Pixyle AI’s neural networks train its visual AI algorithms to not only identify fashion items in an image, but also categorize them by attribute, like color or pattern, that match the keywords...

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