If you told me that a company that’s charging $70 per month for multivitamins would be able to raise a $10 million round, I’d demand to see the receipts, and I’d be very curious indeed to see its pitch deck. It looks like today is my lucky day!
Rootine is the company, and the founders were gracious enough to share their pitch deck with me. Let’s figure out what the investors saw in this startup.
The company first turned up in TechCrunch’s coverage as part of the Techstars accelerator back in 2018. Anthony Ha reported that the company had 1,500 paying customers in Europe and was gunning for a U.S. expansion. It looks like that was a long journey that ultimately worked out.
Rootine’s deck is my 30th teardown — time flies! You can Read Entire Article
